HEXIS Energy
U.S. & South America Market Launch
Building a full funnel marketing system to introduce HEXIS Energy to the Americas market and drive awareness, engagment, and conversion.
As Marketing Manager, I led the United States and South America launch of HEXIS Energy by developing and executing a full-funnel designed to drive awareness, engagement, and conversion.
The campaign positioned HEXIS Energy as a cultural energy brand for individuals who balance their everyday life with their second life; where passion, ambition, and creativity come to life.
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Entered a saturated energy drink market with a differentiated position.
Build brand awareness from the ground up in a new market.
Create a full marketing infrastructure and launch campaign within 90 days.
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I built the campaign as an integrated system; aligning brand positioning, messagings, and channeel strategy to guide the customer from attention to activation.
Developed a full-funnel customer journey
Executed across multiple high-impact channels
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Social Media Rollout
A phased content strategy across Reels, TikToks, YouTube Shorts, and posts to tease, reveal, and drive engagement.
OOH/ Billboard
High-impact OOH placements in key markets to build mass awarenest and esablish brand presence.
Retail Experince
Branded displays designed to influence purchase at the point of sale.
Creator Series
Partnered with creators who embody the “second life” mindset to tell authentic stories that resonate.
Video Campaign
“Switch On” campaign showing the transition from everyday life to the pursuit of passion and ambition.
